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Brand management and asset management
Week 8 Brand management means; “capturing the target market for your product or service and generating a confidence in the minds of the...
Ida Henriksson
Dec 20, 20194 min read
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Branding costs
Week 9 According to the article written by Bill Chiaravalle, Barbara Findlay Schenck, in the branding process logo creation costs the...
Ida Henriksson
Dec 16, 20193 min read
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Contact strategy – Brudhäll
Week 7 Our themes are nature, vacation, archipelago and local food. · Nature – we love the nature, all four seasons. Here at Kökar you...
Ida Henriksson
Dec 16, 20194 min read
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Naming process
Week 4 When creating a brand name, which factors should be taken into concern? The law is one of the biggest things that shall be...
Ida Henriksson
Nov 18, 20193 min read
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Mockup – Brudhäll colour scheme
Week 5 I started to read about the history, what kind of place is this and what feelings dose it awake in me. Are there any colours that...
Ida Henriksson
Oct 17, 20192 min read
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Brand strategy
Week 3 According to Gavin Wedell, a brand strategy consists following: - For building a brand strategy, engage everyone in your company....
Ida Henriksson
Oct 8, 20192 min read
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Brand metrics - how dose it work?
Week 2 Brand-metrics are how we can measure the strength of a brand and who the brand is preforming whit in the framework of customer...
Ida Henriksson
Sep 29, 20192 min read
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What is a brand and why is it important?
Week 1. I made a fast search on the internet, and the first thing that pops up is Wikipedias description as following “ A brand is a...
Ida Henriksson
Sep 23, 20193 min read
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